Cases will vary, but if you have 2 million active users at a time and can't cover $1500/mo, then I'm not sure what your options will be. Along these lines, I'm really excited about what kinds of creations Phoenix will enable exactly because the kind of scale it gives you for current hardware. I think we'll see disruptive applications/services come out because of what you can get out of a single machine, so I find stressing price as not affordable in this context really bizarre.