> I'd love to know how much he pays his employees.
I guess the answer is "not too much", from the article:
> We work long hours, we are not paid much, and even after raising over $10-million within our first year of operations, we still have a mountain to climb in our efforts to expand this company.
> Team members having a piece of the pie [equity] is the surest way to align everyone’s interests around the long-term objectives and vision of the business.
The problem with equity is that if the startup fail it's worthless, and there are many horror stories were the business use some technical trick "steal" the employees equity.