I'm a friend of Jennifer's, I would say that she's on the money with the attention part. The vehicle that you choose to get that attention will depend on your strengths. If you have a cool voice then go the Podcast route, if you are full of energy and theatrical start a YouTube channel. The reality is, the people who are succeeding in the new age are using all of these tools to some degree. In addition to that, building an audience by being unique and creative is a grind but a worthy one. Out of curiosity, where do you find an issue with this?