In fact, already in Godard's 1972 film Tout va bien, it is said (quoted from memory): "the Press has signed its own death sentence, when it has decided to rely on ads for its survival."
But 43 years later, rumours of the death of the press have been appear to have been greatly exaggerated even whilst entirely new categories of multibillion dollar company also rely on ads for survival...
That's interesting. I haven't seen the film, but that is prescient.