We have gotten some other benefits as well. One of our senior support reps decided to join us after reading an IAmA where we talked about the Storage Pods. We just recently hired a senior sys admin and the head of Facebook's Prineville data center, both of whom were a result of reading our storage posts.
Also, when we work with contract manufacturers on building storage pods, talk with data centers about space, etc., it's really convenient to point to public posts to explain what we're talking about rather than having to put NDA's in place.
Overall it results in a lot of awareness and goodwill. It's incredibly gratifying after the team spends many late nights putting these together.
Gleb from Backblaze