3 Things You Must Do Before Building a Referral Program

This is my post. Something I didn't talk much about: cost.

Some referral programs are for apps that lose lots of money. Others, like Uber's driver referral program, spend lots of money but are very efficient relative to their alternatives.

For SAAS, there are support costs, but referrals usually make a lot of sense for how efficient they can be. Plus they make your paid acquisition more affordable.

I'm happy to answer questions around this stuff! ivan@yesgraph.com