The Math Behind the Rolling Shutter Phenomenon
petapixel.com
petapixel.com
I remember a few years back holding my mobile to the window to take a photo of the scenery while on a turbo prop passenger aircraft. I nearly had a heart attack when I noticed the propeller had stopped spinning!
Once I got over the initial shock and realised it was just rolling shutter on the phone screen I had a bunch of fun taking photos and videos of the effect in action. I'll try and dig up one of the videos and post it here later.
While in the video you linked it's very clear that it's a non-rolling shutter, which makes sense since most consumer-level cameras with video and that level of zoom use CCD sensors with electronic shutters, whether it's a camcorder or a " superzoom" camera.
Edit: since helicopter rotors turn much slower than propellers, you get a less cool effect of just bending the blades like in this picture: https://i.imgur.com/phTJtCd.jpg