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This is really smart. I feel like it further establishes SeatGeek as the inarguably best destination to buy tickets: peer-to-peer at lowest fees in the industry, combined with the best prices on the web.

If you consider a marketplace to be (demand side) : (supply side), they already have a backstop in the supply side through price-comparison, and can now differentiate their service from other companies with a solid user-uploaded set of tickets.

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These sites are really at odds with teams who have chosen the leasing vs. ownership of tickets, where leasees can only transfer and sell their tickets on the officially-sponsored marketplace.

I'm a season ticket holder for such a team, but can't go to all the games, so I list quite a few each year, and I really hate that demand for tickets gets unequally spread through the official market and these other markets.

Is there a legal reason why a seat aggregator like SeatGeek doesn't list these official site tickets? Is it just because they don't get a kickback from them? Some other reason?

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