"hopefully it becomes out go-to word to describe the upcoming batch of startup failures"
It smacks of 'schadenfreude' (for which there is an English term but I can't remember it).
"hopefully it becomes out go-to word to describe the upcoming batch of startup failures"
It smacks of 'schadenfreude' (for which there is an English term but I can't remember it).
If you wanna wage a campaign against this, then you might as well start with the term "unicorn", which is itself subtly mocking; after all, unicorns aren't rare: they are non-existent. The root term implies the same thing that bothers you about the derived -corpse: these valuations are irrational, and a reckoning will be had.
We'll make an exception for those start-ups that call themselves unicorns.
"Comeuppance," maybe? I don't take pleasure in the misery of others in general, but when smarmy hucksters are brought low, I can't help but feel a little twinge of satisfaction. It feels a bit like justice...
Such is the beauty of language, and the absurdity of communicating through it.