> President tries to convince the US Treasury to mint a 7.5c coin (?!?!?)
Shows you how much power the Coca-Cola company had at the time, that they would even consider trying to make this happen.
Shows you how much power the Coca-Cola company had at the time, that they would even consider trying to make this happen.
Then, if you need to raise prices to $0.08 each, you can raise the price of a roll to $1.60, or keep it at $1.50 and replace one of the regular tokens with a non-redeemable collectors' token. And you definitely wouldn't have to follow up with a request for an $0.0833333 coin, or a $0.0925 coin, or any other completely useless fractional denomination.
Now think about freemium mobile games. The games that price their in-game purchases in a separate currency make more money than those that price their micropurchases in the user's native currency. People are less apt to make impulse purchases with real money. But if the only thing this stupid token is good for is one bottle of Coke, why not redeem it now?
What if you sold the tokens for $0.08 each, and you sold the rolls at a discount of 6% off, at $1.50 for 20. Maybe you sold a box of 20 rolls for $24. You just made distributing Coke tokens into a profitable business, and broke the tie to the nickel.
Does that sound familiar in any way?
I can't even imagine the thought process that might have led to believing that would ever work, at any step in the process.
I am merely describing one thing of the many, many possible things that would have been less colossally stupid, even though it still may be inferior to just dropping the outdated requirement that one coke equals one coin, and it can't be a dime (because that's too much) or a penny (because that's not enough).
If you knew you liked Cokes, you might buy tokens in advance, instead of on impulse, and pass them around as near-cash equivalents. Though I must admit that if I only bought one thing with real cash from a vending machine, it would still be a more frequent occurrence than buying virtual nothings in a freemium game, so it was just a bit insincere. If I had to use tokens, I'd probably never get any Cokes.