For the longest time, chip-and-pin readers in most european countries would let you just swipe the magnetic card if you didn't have a chip.. this allowed americans (and whoever else still uses this technology) to be able to shop when they travel.
Unfortunately a disproportionate amount of theft occurs by bypassing the chip-and-pin system. Many european countries and banks finally had enough and said "no more loopholes, chip-and-pin only" and set a date.
Lo and behold this spurred the US banks to finally start releasing chip-and-pin enabled cards, otherwise their clients would find themselves unable to buy things overseas.
The deadlines have come and went in my country, and today it is literally impossible to buy anything with just a magnetic stripe.
I imagine the US will solve the problem the same way.. by no longer allowing magnetic stripes to be used.