Of course toasters run ARM these days.
Why do you think so?
E.g. Freescale Cortex M0 for $1.09 in singles: http://www.digikey.ca/product-detail/en/MKL03Z8VFG4/MKL03Z8V...
Cheapest AVR (ATTiny4 for $1.36) http://www.digikey.ca/product-detail/en/ATTINY4-TSHR/ATTINY4...
Cheapest PIC (PIC10F200 for $0.60) http://www.digikey.ca/product-detail/en/PIC10F200T-I%2FOT/PI...
They're all at least in the same order of magnitude. And in my experience, arm-none-eabi-gcc is a way nicer development experience than MPLab or AVR Studio. avr-gcc is decent once you get it set up properly.