In most cases, the work these kinds of people perform is neither magical nor brilliant. It's that because of their reputation, resources, and influence, when they do the same things that you would do, it has an entirely different result. This is just one of the many unfair aspects of life - knowing exactly what to do and working hard on it isn't even close to enough to make you successful. If no one listens to you, it doesn't matter what you say or how brilliant it is.