Cue Amazon's PR firm trying to win 'cyber-monday'.
Whether or not Amazon ever delivers packages with drones, the ROI on the drone R&D is massive simply based on how much attention it draws each year on cyber monday.
Whether or not Amazon ever delivers packages with drones, the ROI on the drone R&D is massive simply based on how much attention it draws each year on cyber monday.
This drone stuff even feels like a distraction so that nobody notices what Amazon is actually up to. It's currently so far from useful, but it does generate a lot of PR for Amazon, and the timing is not at all subtle.
Most news stations in every country will probably tag this to the end of their broadcasts thus meaning millions saved in advertising for Amazon.
> We will deploy when and where we have the regulatory support needed to safely realize our vision.