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Author here!

I don't expect the app store to surface any particular app, just not get in the way of finding things. I'm lucky, you only have to swipe across three tabs and type in two letters to find my app.

Apple has said explicitly: "The future of TV is apps". If that's the case, then all I ask is for a way to link users to my app.

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What would your ideal discovery process be?

Ideally - user curated app lists. Start with celebs and notable people from various industries. If it's successful, eventually expand to everyone, not just selected people. Allow curated lists to be updated by the curator whenever they want.

That's a longer term solution I see. Short term, I just want you to be able to click a button in iTunes on your Mac and in the App Store on your phone to start the app downloading on your TV. That way I could put a link in this comment and anyone who sees it and is interested can get the app in two clicks.

I like it. I would think that all they need to do is build your short term solution and the open web can provide the rest. I mean, presuming they can provide a link from the web to iTunes, which seems simple enough.

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