Those prices already are cheap. That's a $40/year jacket. I mean I guess I could hunt and wait for deals but I don't have the brainpower to track yet another "thing" you know? I only spent a few hundred on clothing in the past decade with the majority of my main purchases being at the start of the decade. Shaving off $50 here and there from that would do virtually nothing for me. If you shop frequently then by all means hunt for deals but I wear the exact same thing every single day (this is where I makeup the money I lost on expensive items by not getting them on sale).
Please don't pretend like the prices that you are posting are in any way normal. Fit, quality, and style are greatly sacrificed for price. I can't even remember the last time I saw a $10 t-shirt that wasn't on sale or clearance.