I'm not sure what the author is trying to say here. He cut out important context. The "..." was "for less than 100 years". While one might quibble with the exact number, Zuckerberg was reasonably in the ballpark.
> It also works pretty well as a dictionary example of “optimism”, with Zuckerberg imagining that a $1 billion annual budget is going to move the needle (NIH spent $31 billion in 2010, according to Wikipedia, and the drug companies keep telling us that they are spending some of their Irish dough on research)
The Gates Foundation spends about $4 billion a year, spread over many different kinds of initiatives. Their health spending is "only" about $1 billion a year, and they move the needle there. I see no reason the Zuckerbergs can't move the needle at $1 billion per year as long as they don't spend in too many disparate areas.
Here's an article from NPR that explains why it can be more effective to do charity and activism through an LLC instead of through a non-profit foundation: http://www.npr.org/2015/12/03/458276386/facebook-founder-to-...
Some excerpts:
"A foundation itself is not allowed to do what the
Internal Revenue Code defines as lobbying," he says.
"If you're trying to achieve a social end through
advocacy, you're going to find yourself very
constrained, whereas if you're just paying it out of
your own pocket if you're a company or an LLC, there
are really no constraints at all, at least imposed
by the tax code."
In a public letter to their newborn daughter, Chan
and Zuckerberg said about their philanthropic goals,
"We must participate in policy and advocacy to shape
debates."
and Mollie Cullinane, who runs a law firm that
specializes in philanthropic giving, says creating
an LLC instead of a nonprofit looks like a move by
Chan and Zuckerberg "to get more deeply involved in
advocacy and promotion of certain causes that other
charities and foundations can't speak out about as
loudly."
and But beyond politics, there are other ways an LLC
will give the couple philanthropic flexibility.
"There's a whole new area opening up, so-called
impact investing, where you invest in a for-profit
organization that has a social mission," Brest says.
So the couple might invest in clean energy
companies, for example, and could make money off
those investments. Foundations can do some of that.
But, Brest says, "you are freer from any
restrictions if you simply do it through a private
company."