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> This makes perfect sense.

Just-so stories have that trait.

"There's a huge evolutionary advantage in calling attention to good actors (someone behaving a way which is advantegeous to the tribe), because that person will have that behaviour reinforced, and the social proof will motivate others to follow suite. This helps the group."

https://en.wikipedia.org/wiki/Just-so_story

Making sense is not enough to be scientific. You can make up a plausible evolutionary cause for virtually any behavior. It's almost impossible to test those hypotheses. It's exasperating to even try to hold a conversation when the opening is something as reductionist and anti-scientific as the grandparent post.

... I don't think you caught what I did there.

I think the future of popularity voting algorithms will have to include blame. I wan't to be able to blame and plonk someone who inserts Native Ads in my News Stream. Voting Algorithms are currently doing the opposite. Reputable News Outlets can shift blame to anonymous voters for pushing Ads.