The problem with enhanced LinkedIn API access
What our product does is automate content marketing activities. For example posting updates on LinkedIn page, sponsoring updates, doing campaign analysis etc.
We got a rejection mail today. Here's what they said.
"Thanks for submitting your request for enhanced API access through the LinkedIn developer site. We reviewed the information provided in your application and determined that your use case does not qualify for enhanced API access. "
On digging deeper into the terms of use (https://developer.linkedin.com/legal/api-terms-of-use), it seems they don't allow "Applications used by marketers or their customers for marketing campaigns, lead generation, campaign analysis, or for anything with similar functionality"
Now, why would a company be against apps that help them do campaign analysis? Does LinkedIn want only one source of truth to exist- LinkedIn? As it is CPC/CPM rates on LinkedIn are among the highest of any networks. Do they fear programmatic ad buying can result in lower revenues?
This seems to be a very short sighted mentality. By shutting access to developers, what does LinkedIn aim to accomplish? Apple/Android couldn't have succeeded without the app store/play store apps.