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True, but it's still 2x the grass fed beef we buy. Maybe the premium is due to the Whole Paycheck effect, but if they can't get the price competitive with moderately premium priced animal protein, they'll have a tough time replacing/displacing it.

And I'm not especially food price sensitive. Other people are absolutely (and rightly) going to compare it to corn/grain-fed beef.

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I gave beyondmeat[1] as an example that we possess the technology already to provide meat-like products that are 100% plant-based. It's backed by people like Bill Gates, Biz Stone...

I'm just hoping that people will start educating themselves and stop ignoring the facts about factory farming and reject the idea as it's destructive on so many levels.

I'm not so much arguing against farms that give the animal a decent life and try to reduce suffering as much as possible, although I hope this will also become a thing of the past when products like beyondmeat will become cheaper than the cheapest meat available.

[1] https://www.youtube.com/watch?v=2TpQl9V9yoA - interview with the CEO (4min)

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