"The Blockchain" (big B) is the original blockchain (small b) used for Bitcoin, but it's only one possible implementation. It's like saying Postgres, MySQL, etc. aren't 'true' SQL databases only Codd's original implementation is -- now, obviously the metaphor doesn't quite hold because of the distributed nature of blockchains, but it's disingenuous to say that there's only one canonical implementation of a technology.
The Blockchain and Bitcoin are valuable proof-of-concept implementations of blockchains, but there's value to be gained from separating the general ideas from specific instances.