I suspect it's a licensing thing. The Soda Stream lets you make a liter of soda for about the price of a generic soda (when you factor in CO2 + syrup)
As for the size of the pod, a cap of syrup smaller than one 12 oz drink's pod can make that same liter (though the Kold doesn't have a CO2 cartridge, so I'm sure the tech transfers the fizziness to the pod somehow)