K-Cups are a really interesting product to me as someone who loves coffee.

We have almost every different way of making coffee at our office (normal machine, chemex, french press, aeropress, big machine that grinds beans fresh and makes cup in ~40 sec) and people still use the K-cup machine.

I know that most of those methods are a bit more time intensive and daunting, but we have a big machine that makes a cup from fresh beans with one button push. I've talked to my co-workers and a lot of them simply like the K-cup coffee better. To me, it's almost objectively worse coffee, but people still love it.

I'm not sure whether it's branding or just what they're used to, but if you give people the option of coffee from a pot or from a k-cup, it seems they'll almost invariably choose the k-cup.