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although i love the fact that this is a dutch startup (waves the red-white-blue) I really feel paying real money for newspaper articles, some persons opinion and so forth is not really going to happen in a world where such content is readily available for free. and a world where you have to go to some trouble to avoid getting it basically thrown at you. In fact I'd pay quite a bit for a service which guarantees to keep me isolated from this kind of content.

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What we've found at Blendle, is that it's not the regular newspaper articles that sell best, but in fact it's the bigger opinion pieces, and more importantly the more in-depth background articles.

Please remember that these background articles often require months of research and journalists going abroad. These types of in-depth articles are hard to get on most blogs and/or free news sites.

Without these in-depth articles, our news consumption would be very shallow. This is what triggers people to pay for articles on Blendle, they want to be informed, they want to know more about a subject and/or event that recently happened. They probably already _know_ that it happened and what the end result was, but now they are interested in _why_ it happened and _how_ the end result came to be.

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