The only way we could go it alone would be with no free trial, but that's a pretty tasteless option since we're selling something that's never really existed before to a market that's going to want to play with it before they pay for it.

It's an analytics service for casual / social games and in some cases we're talking games that get millions of plays (we've got several like that in our system already) which can translate into tens of millions of events being logged, and while we've spent tons of time making everything as streamlined and cost-efficient as we can there are unavoidable expenses that might predate our ability to pay for them by ourselves.