Why Nobody Cares About Your Banner Ads
medium.com
medium.com
Personally I use an ad blocker, however I wouldn't mind seeing more of well made content/advertisement as some websites are trying on. One good example is [0]: I actually read that article, and I knew it was likely "sponsored content", but there was still interesting information in there.
Of course that probably can't be scaled to every topic, but at least some people are trying to make an effort...
[0]: http://motherboard.vice.com/read/how-the-sound-that-defined-...