>
People in Marketing and Product tend to be way more in-tune with customers and don't make boneheaded decisions like this. Another easy tell: the company was shocked by the reaction of users. That meant the company wasn't aware of user impressions of the decision. That also meant Product/Marketing teams weren't involved in the decision.I disagree. Almost every shitty (customer-wise) decision I've seen a company doing was made by Marketing / Sales people. It's them who figure out that they can get more money by doing something repulsive.
This here seems to me like someone was calculating how much more they can earn by pushing manufacturers down the "Friends of Hue" line, but underestimated just how many people use non-FoH bulbs (or just how much nerds care about interoperability). Probably not someone from marketing, definitely not someone from engineering.
> When the "what does it cost us to test this compatibility" calculus comes out as more expensive than "what is the cost of the backlash to our company," you realize that Engineering divisions without enough resources are driving this type of decision, 99 times out of 100.
Why would they care? They're not testing compatibility with Chinese knockoffs anyway, that's why they use ZigBee, and that's why they have a "Friends of Hue" program.