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There are laws[1] allowing public road testing of such cars in a few US states and EU countries.

I doubt this is meant for single individuals instead of a company. I also doubt it is allowed without prior notice.

If he wanted to be a company instead of an individual for legal purposes, he could probably incorporate in his own name fairly easily.

He has a company: http://comma.ai.

I mean http://comma.ai is the self-driving car company. (Reactions was a hackathon project, not a real co.)