All good points. With Josh, we're targeting large homes with complex environments. Our goal is to make it super simple to set up, configure, and use Josh. While Echo + IFTTT + a Wink hub might not sound too complicated to someone on HN, it's far too hacky for a 10,000 sq ft home where the average home owner doesn't want to understand what's truly going on.

We're also focused as much on home monitoring and access when you're away from the home as we are on control from within. It might seem subtle, but the number of times you want eyes and ears and the ability to change the environment of your home when away is super important.

The longer term play which will take some time to realize is all about AI. We see Josh as an invisible companion that grows with you, understands natural language, and can interact with the connected devices around you.