"I never asked to be an expert"

This is like Tiger Words claiming he desired privacy for his family deeds (after he had went outside his own family). if you want the public relations when you are hyping your own company and/or trashing other people's livelihoods then you accept the greater responsibility.

you can't just choose to take all the benefit and fall back on that <em>I am no expert</em> crap when you get caught in a lie.

"if he apologizes for saying something and backtracks"

That is the big problem. The apology is insincere.

He is not doing any real backtracking or shifting of strategy...just repeating a fake apology WITHOUT addressing the issues that were brought up.

MOST CRUCIALLY putting nofollow on the links to the sites he is "borrowing" content from.