Thanks. I've heard the story but I haven't seen evidence of it, it smells too much like a marketing story (we're young and exciting, those old people are boring and stuck in the past), and it seems very unlikely: I don't buy that the 'old' companies wouldn't want to reduce their costs by 75%, greatly increasing demand for their very expensive service, greatly increasing their bottom line - even in a cost-plus arrangement.
Usually changes like this result from a technical or economic development.