Who cares whether BO or SpaceX was first, or whether China or America was first? We should be happy that humanity is closer to Mars.
I can't give the exact answer but if I had to guess, I'd say it's a consistently argumentative attitude under the guise of asking questions. The commenter has asked the same question "what makes this SpaceX thing so special?" at different points of this thread and has gotten many different answers providing a bunch of different view points. They're not trying to get clarity, they're trying to convince people that this isn't an accomplishment, and there seems to be a hint of accusation ("you only think this is better than BO because HN loves Musk and hates Bezos") in the questions.
That's my guess.
I actually agree that SpaceX did an awesome thing, and really do understand that its more complicated, and difficult, and challenging, and so on, than what Blue Origin managed to do; yes. My point was more of a "HN loves SpaceX and cannot acknowledge that they might not be the best in the world at everything, ever" thing, rather than any technical breakdown. I would also maintain that the 100km altitude flight is important - it's the internationally recognised boundary of space - and that the 'first' that Blue Shepherd claimed was valid, since the SpaceX Grasshopper did not cross the 100km Karman line.
The important parts are that the flight is of a 1.) reusable, 2.) VTOL, 3.) rocket after a 4.) 100km altitude space flight. Since all four points are valid for SpaceX's Falcon 9 first stage booster, I think it's technically correct to place its landing in the same category as Blue Origin's New Shepherd landing. SpaceX's achievement is more technically interesting and useful, but that should not detract from what Blue Origin managed to do with a much smaller team and budget.
Having a flight control mechanism that function outside the atmosphere is valuable/important. Landing a rocket without relying on atmosphere is valuable/important. Gluing those two things together is much less so - like being the first person to climb Everest and swim across the Channel.
Honestly the F9 landing isn't much of a "first" - landing a rocket vertically has been done, and landing the main engines of an orbital launch vehicle so that they can be reused has also been done. What makes it exciting is a) the technical difficulty b) the potential for making things there's actual commercial demand for (satellite launches) much cheaper - and in both those regards Blue Origin's landing isn't comparable.
I suspect the main region for the popularity is that SpaceX has done a lot of community engagement, webcasts and all the rest of it, while Blue Origin has done everything in secret. But I'm fine with that - if it encourages companies to be more open then that's all for the good.
Competitive people are competitive. Film (and Twitter fight) at 11...
Someone should totally do rap battles while pretending to be some famous figure. The possibilities are endless. Faux Bill Gates vs Faux Steve Jobs.
It's a bit silly, but entertaining. It doesn't get too technical, but usually gets the generic facts right.