I'm not sure you can call this "journalism". Sure, you're giving the people on social media networks what they want: funny, linkbaity stuff they can share. The pageview metrics will support and encourage that. But what individual people want and what society needs is often misaligned, if not diametrically opposed.
I think I'm just disappointed because quality journalism and investigation takes time and is a losing business proposition, so it often requires patrons with large pockets and an altruistic outlook. Bezos could have been that patron. But it seems like he's going in the opposite direction with the Washington Post for business/financial reasons. Not that I should have expected anything else...it is a private company and not a gov-funded org or a charity.