This also shows up on the part of airplane passengers. How many people listen to the safety instructions, well, as is their lives depended on it?
Also, I would suspect that given the element of fear and urgency in a crisis, this information no matter how valuable, will be ignored by everyobe except a mibority of overtly obedient passengers and the most measured individuals.
Tl;dr Malaysian Airlines didn't have a 100% mortality rate because no one payed attention to the onboarding safety demo.