Muji to me is the ultimate scam. They make very crappy products but their color scheme and presentation make it appear nice and people eat it up. I used to be fooled by it myself.
They produce a lovely black line and the ink is quick drying, which for a lefty is vital. I make a special journey every few months to stock up.
The notebooks are good too, though I haven't forgiven them for discontinuing their A5 spiral bound sketchbook years ago, which was perfect. If I had realised it was going away, I'd have gone round every branch in London and bought them all up.
I feel exactly the same way about their now-discontinued passport notebook. If I'd realised it was in danger of extinction, I'd have bulk-bought every one I could get my hands on.
The pens have a really smooth writing feel to them. If you aren't into writing a lot, you might not notice. The only other pens I can get a similar smoothness feel are the really expensive ones.
The marshmallows are pretty good, oh and the cookies make good snacks. It isn't just special, but quite convenient.
I disagree with your assessment, but do you have any points of comparison?
http://www.muji.net/store/cmdty/detail/4547315002870
… is made in Japan. Search for "原産国" (country of origin) and note "日本" (Japan).
I just visited their brand-new store in Kyoto, and it looks like they're changing in the right way. More selection and hints of better quality.
Their plastic drawers are the worst among every brand I've tried. Their modular wire shelves are so flimsy they might has well be called disposable.