As of 2013, the WSJ had a print circulation of 2.4 million, and 900,000 digital subscribers. Do you seriously think all of those people are CEOs and staff?
Put another way, 2.4 million + 900,000 is a bit over one percent of the US population. I've heard the phrase "one percent" before...
On that note, I used to get it for free (as did everyone else) as a student at my European university.