The "nonsense" I was referring to was the inability to dictate the terms of the sale. If a chef takes 2 months to develop a special dish for a very wealthy customer, you can be pretty sure that the price is going to be very high, and only the person paying the price will be enjoying the dish. Likewise, if the chef spends the same amount of time developing a special dish for general consumption, you can also be pretty sure that he/she plans on recouping those costs by distributing them across many customers' meals, the price of which is determined by the chef based upon how much the original cost was, and how fast he/she wishes to recoup the costs.