Saddest part, no one cares. An hour plus since the news and hardly anybody is talking about it on Twitter including any reaction to their tweet. For how much they fought in this transportation movement, they're going out with a whimper.
You cant say something is a household name until more than 50% of middle aged people can tell you what a company does just by mentioning their name
- The amount of name drops the service gets on late night TV (Conan, SNL)
- The news it generates (medallions, the france protests)
- The viral facebook posts that go around when someone spends $300+ on an uber ride to go home.
Despite the fact they live in a suburb.
In any case, if we used your stringent definition of "household name", I doubt companies like Samsung, Sony or Twitter would fit the bill despite having massive consumer reach (and marketing spends).