I'm not quite sure what you're referring to. I might have been too young during that time. Just by the short description it sounds fairly different. Bing and Google also display ads during your searches. Whether you notice them or not. They keep 100% of the profit from those ads. We haven't changed anything besides the business model. The only reason companies like Google make as much money as they do is because so many people use their search engine and continue to generate those ads. These companies make their money from the actions of their users. Without those users there is no money. This is why BrowseU gives back to its users in the form of student loans. They're the reason money is generated from the ads and they should be compensated for that.