You have sales tax, then this company invest into the country and hire people, paying rental for stores, advertising and spending. Once you take away all that, the country has to take 35% of your profits?
The case for Apple isn't as convincing as they are the most profitable company in the world. What about company that operate on laser thin margin? As most company are these days.
I am not again Tax, but it needs to be fair and reasonable. And in most cases it is not. As per your example, how about Vodafone, or many other SME who invest their profits into property market, driving up the cost of property which are every days needs for people in their country, and yet does not pay a single dime of tax.