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You might not use Facebook, but the vast majority of other users will and that's where the real problem lies. Unlimited free access to a non-profit website like Wikipedia alone would be great.

Hmm this is an interesting question. Does a Kindle (or other device) that is connected to the internet, but can only access limited sites or services violate net neutrality? It really depends on applicable regulations or legislation, and how exactly the connection is setup (between the Kindle -> the Connection -> Amazon -> the Internet) but I think it's not an obvious violation...

In theory, you could also ignore all ads in general, but in practice you can't really ignore them, so you'd better realize that you're trading off a service for some influence over you.