>If people really cared about their food coming from small, inefficient, "organic" farms then they would pay for what it really costs to produce food in that manner. The fact that people aren't willing to pay for it tells us that they don't actually care as much as they claimed. This is normal: most people will tell you they care deeply about something up until the point when you ask them to open their wallet, and then they remember that they don't care all that much.

Logically speaking either this is bullshit or everybody who has ever said that they are struggling to give up smoking is lying.