"G.M. will also work with Lyft to set up a series of short-term car rental hubs across the United States, places where people who do not own cars can pick up a vehicle and drive for Lyft to earn money. Daniel Ammann, president of G.M., will join Lyft’s board of directors."

This reminds me very much of the taxi model; where the driver is going to start the shift in the hole and has to work their way out of it.