Maciej Cegłowski recently addressed this decision in his "Website Obesity" talk:
http://idlewords.com/talks/website_obesity.htm
The whole talk is worth a read, but here's the key part about servers:
>But where the projects differ radically is cost. ACME hosts their service on AWS, and at one point they were paying $23,000 (!!) in monthly fees. Through titanic effort, they have been able to reduce that to $9,000 a month.
> I pay just over a thousand dollars a month for hosting, using my own equipment. That figure includes the amortized cost of my hardware, and sodas from the vending machine at the colo.
> So while I consider bookmarking a profitable business, to them it's a $4,000/month money pit. I'm living large off the same income stream that is driving them to sell their user data to marketers and get the hell out of the game.