SAP hired Alan Kay, Bret Victor, Vi Hart, and others to create a Xerox PARC / MIT Media Lab type lab.
The actual space is really really cool and is the instantiation of their longer-term project, which is supposed to be an attempt to reify D. Engelbart's vision for what computation is to be.
I've heard rumours about it, I guess it's not open to the public in any way?
What did you mean by connecting it with Bret's bookshelf though?