The $8.2B Adtech Fraud Problem That Everyone Is Ignoring

Having worked with all the players in this space I found that people often did "top level" sorts of computations like "I spend $x and my web site traffic increased by Q%" they don't really think about how much of the $x was wasted or could have been invested more efficiently.

I also think it is one of the reasons that digital (aka Internet) advertising commands rates that are 1000x lower than other less easily scammed systems. I used to wonder how a full page ad in the Wall Street Journal could cost a quarter million dollars[1] with its under 1.5M subscribers, but a similar amount of advertising content on a blog with 10M daily unique visitors would be lucky to get $20,000.

So opportunity here, make online advertising more auditable.

[1] http://www.wsjmediakit.com/files/uploads/201410/PDF_Newspape...

Shhhhh. You're not supposed to talk about that.