... and they're probably right anyway. Computing went mainstream, people who need tools and not toys are niche now, and mass market doesn't cater to niches.
My point with the above is that the risks are far less than with a general purpose operating system. How can I ever trust Windows as a platform for running the Tor Browser on? How could I trust any closed system?
Honestly, most people are fine with the magic until they realize how much surveillance the magician does. I have no idea how they think it's supposed to work, but then most folks don't know how any part of their computer works.
Windows 8.1 with Bing (come on, who thought that's a good name for an OS?) has tiles that are ads for aps and games in various stores. No searching needed, these ads are baked in and served when you click start button. (Or whatever that's called now.)