Comment by siquick | Hacker News Reader

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Comment by siquick | Hacker News Reader

Forget coding your own landing page and try these services.

http://www.unbounce.com and http://www.instapaper.com are paid

http://www.launchrock.com is free

Spend all your time optimising the landing page and getting traffic to it, rather than coding one up.

Read these for landing page optimisation

http://unbounce.com/landing-page-articles/the-anatomy-of-a-l...

and

http://unbounce.com/landing-pages/7-elements-of-a-winning-la...

If you're a consumer product then well-targeted facebook ads can drive strong traffic.

http://okdork.com/2014/03/04/how-to-start-advertising-on-fac...

!!Make sure you get the users email address on your landing page!!

I've looked into the feature sets of the above previously and while they are good, efficient solutions, they don't necessarily meet my requirements in terms of information capture. I'm building a relatively simplistic landing page server to manage the backend, and while it will not give me the flair and user interface of the options above, it will deliver the information I want, how I want. I'll probably just open source it when I'm done for others to use as an alternative.

In terms of design - I've done a fair bit of reading on design and layout, and I worked with one of the design guys at in my sharespace to build the concept. I'm just trying to capture tips and tricks (the little stuff I might not have thought of).

As comment on Facebook. In 10 years of marketing for many companies, I've rarely seen Facebook outperform Google Adwords for pure paid traffic. In a world of limited budgets I'd suggest anyone putting their money their first.

Also use a expert if your spending more than a few thousand $$. I often see small business tell me how 'advertising doesn't work' where typically they tried setting it all up them-self on the cheap and got little return on the investment.

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