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But for that technology to work you have to re-encode the source stream for every desired bandwidth range which is not exactly cheap [1]

[1] https://zencoder.com/en/file-transcoding/pricing

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if you're a small outfit, you probably don't have enough video that you need to pay someone else to transcode. You can do it yourself using freely available tools Like HandBrake and some simple scripts, and throw a few spare computers at it. I know that Apple has some tools that use QuickTime to do it - and yes QuickTime uses standard H.264 encoding.

If you care about mobile, you should be encoding for low and high bandwidth anyway.

Again, I mostly deal with live streaming but the $2000 solution I mentioned above allows you to simultaneously stream at multiple bitrates.

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