Sooner or later Uber will have to let this go to enhance their position that drivers are independent and then suddenly Uber won't be nearly as interesting to work with/for and the quality will plunge.
Sooner or later Uber will have to let this go to enhance their position that drivers are independent and then suddenly Uber won't be nearly as interesting to work with/for and the quality will plunge.
There are a lot of regions that like the concept of ride sharing, but don't like how an American silicon valley company is capturing wealth locally and sending it to Silicon Valley.
That's why I'm convinced we will soon see efforts to make co-op versions of Uber that copy its technology, but return 95%-99% of the money in each transaction back to the driver.
I live in China, and enjoy cheap rides with Uber. I'm pretty sure the money is flowing the other way, and investors are subsidising local drivers and riders.
For now. When the local market is won then the taps reverse and the money will flow the other way.
There is a degree of debt in Uber atm because of this. Many drivers are not accommodating the true operating costs of their vehicles. They are using vehicles they had at hand, not one they purchased for the business. When those cars start to need replacement, Uber suddenly isn't paying enough. There is a reason many jurisdictions place limits on cab age. City driving for money simply destroys vehicles.
1. Control over when they drive
2. Higher utilisation (which in extension should be a big driver for Uberpool)
3. Friendlier/less troublesome passengers
Some actually bought (nice) new cars (Mercedes/BMW) and explained me a bit more about the economics of buying a new car and how it made sense for them while driving for Uber. Many I spoke to share the car with another driver to get more rides done per day.
As such, I wouldn't assume that most drivers don't account for the total cost of ownership. To me it seems that many do.